Table of Contents
BEST IELTS General Reading Test 544
IELTS GENERAL READING TEST – 544 – PASSAGE – 2
IELTS GENERAL READING TEST – 544
READING PASSAGE – 2
Types of Employee Training
There are a number of different types of training we can use to engage an employee. The training utilised depends on the amount of resources available for training, the type of company, and the priority the company places on training.
A. Technology Training: Depending on the nature of the work, technical training will be required. Technical training is a type of training meant to teach the new employee the technological aspects of the job. In a retail environment, technical training might include teaching someone how to use the computer system to ring up customers. In a sales position, it might include showing someone how to use the customer relationship management (CRM) system to find new prospects. In a consulting business, technical training might be used so the consultant knows how to use the system to input the number of hours that should be charged to a client.
IELTS General Reading Test
B. Quality Training: In a production-focused business, quality training is extremely important. Quality training refers to familiarising employees with the means of preventing, detecting, and eliminating non-quality items, usually in an organisation that produces a product. In a world where quality can set your business apart from competitors, this type of training provides employees with the knowledge to recognise products that are not up to quality standards and teaches them what to do in this scenario.
С. Skills Training: Skills training includes proficiencies needed to actually perform the job. Most of the time, if the skills training is given in-house, it can include the use of a mentor.
D. Soft Skills Training: The fourth type of training is called soft skills training. Soft skills refer to personality traits, social graces, communication, and personal habits that are used to characterise relationships with other people. Many difficulties within organisations are due to a lack of soft skills, or interpersonal skills, not by problems with the business itself. As a result, Human Resources and managers should work together to strengthen these employee skills. Soft skills training can be administered either in-house or externally.
IELTS General Reading Test
E. Professional Training: In some jobs, professional training must be done on an ongoing basis. Professional training is a type of training required to be up to date in one’s own professional field.
F. Team Training: The goal of team training is to develop cohesiveness among team members, allowing them to get to know each other and facilitate relationship building. We can define team training as a process that empowers teams to improve decision-making, problem solving, and team-development skills. It can often occur after an organisation has been restructured and new people are working together, or perhaps after a merger or acquisition.
IELTS General Reading Test
G. Safety Training: Safety training is a type of training that ensures employees are protected from injuries caused by work-related accidents. Safety training is very important for organisations that use chemicals or other types of hazardous materials. Safety training also includes evacuation plans, fire drills, and workplace violence procedures.
H. Managerial Training: After someone has spent time with an organisation, they might be identified as a candidate for promotion. When this occurs, managerial training might be required. Topics might include those from the soft skills section, such as how to motivate and delegate, while others may be technical in nature. The goal of this training program is to increase productivity, one of most organisations’ core values.
IELTS General Reading Test
Questions 15-21
There is some information on online advertising and marketing, A-H, on the next page.
Which section of information mentions the following information?
Write the correct letter, A-H.
15. If this type of training is done inside the company, the assignment of an internal tutor can help the process.
16. This type of training can increase a company’s output and efficiency.
17. This type of training needs to be a continuous process.
18. This type of training often depends on the type of job the employee has.
19. This type of training is common after a company has been reorganised.
20. Employees without this type of training can often cause problems within companies.
21. This type of training allows employees to measure products against pre-set standards.
IELTS General Reading Test
Read the text below and answer questions 22-27.
Keeping Loyal Customers
Whether you run your business from home, online, or out of a commercial office, your customers are vital to your success. Loyal customers are those that come back to purchase from your business again. Not only can they help you increase your profits, they also often generate positive word of mouth, which can be an effective marketing tool. Generating and keeping loyal customers is a priority for any business, but particularly if you’re looking to grow.
Understanding why your customers buy from you is one of the most important elements of your business model. Common reasons are customer service or your handy premises that make your customers want to buy again. You can try asking some of your best customers why they choose to buy from you, to help you improve on these features. This valuable feedback can help if you’re looking to innovate in your business, open a new location or even if you’re just trying to improve and refine your business model!
IELTS General Reading Test
Benefits of keeping loyal customers can include:
– increased sales
– increased profits
– increased word of mouth and referral business
– reduced costs in attracting new customers
– building good relationships with your customers.
IELTS General Reading Test
After-sales follow up means contacting your customer after they’ve bought a product or service from your business. Contacting your customers after the sale can help you build an ongoing relationship with them, and also encourage them to talk about your business in a positive way. When contacting them, try asking if they’re happy with their purchase. If they’re not, you could survey them how your product or service could be improved.
You can also use this opportunity to let your customers know about any incentives for repeat purchases, loyalty discounts, gift cards or upcoming sales you might have. You can also invite customers in to see demonstrations of your latest products, complementary products or any special promotional offerings. Most customers appreciate being ‘in the know’ and this can help generate a feeling of community. Make sure you are aware of spam and telemarketing laws if you are phoning or emailing your customers.
IELTS General Reading Test
Giving your customers a ‘reward for returning to your business can be an effective way of encouraging your customers to stay loyal to your business. This is also known as a repeat purchase’ system. For example, if you run a café, you could offer a loyalty card that’s stamped every time someone buys a coffee from you. The 10th coffee could be worth a free drink, an upsize or a discount. This kind of system can encourage repeat purchases, help you keep loyal customers and generate word of mouth for your business.
It is important to understand what customer service is and why taking the time to improve it can be beneficial to your business. Even though it may take extra time, effort and consideration, providing excellent customer service is a great way to turn ‘sometimes’ customers into ‘all the time’ customers. Excellent customer service is about treating your customers with respect, considering their needs and wants, knowing your product inside out and going ‘above and beyond to help them.
IELTS General Reading Test
For example, if you run a café, you could instruct your wait-staff to provide customers with other options for dietary requirements or offer refunds if customers are unsatisfied with their meal. Taking the time to follow up on all the feedback you receive is another great way to improve your customer service. Your customers will appreciate it if they can see you have acted on their feedback, or addressed it in some way. Get inspired!
Questions 22-27
Choose SIX letters, A-J
According to the text, how can customers become loyal?
Write the correct letter, A-J.
IELTS General Reading Test
A. Your premises are in a convenient location.
B. You let people know your sales volume.
С. You ask customers how your product could be better.
D. Your products are cheaper than those of your competitors.
E. You ask customers to come into your premises to see new products and how they work
F. You reward customers if they create new customers with their friends or family.
G. You provide customers with an inducement for returning to your business to buy.
H. You have an excellent understanding of your products.
I. You visit customers in their homes to create a personal connection.
J. You show your customers that you listen to and follow up on their advice.
IELTS General Reading Test
IELTS General Reading Test
ANSWERS
15. C
16. H
17. E
18. A
19. F
20. D
21. B
22. A
23. C
24. E
25. G
26. H
27. J
IELTS General Reading Test