Marketing Vocabulary
Catalogue – a book with a list of all the goods that you can buy from a shop.
Sentence – We are forwarding you our catalogue.
Interview – a meeting in which someone asks you questions to see if you are suitable for a job or course.
Sentence – She was duly summoned for an interview.
Research Method – a particular way of studying something in order to discover new information about it or understand it better.
Sentence – A model based research method is adopted to forecast the temperature and improve the accuracy of fault diagnosis for satellite heat control subsystem.
Entertainment Industry – the entertainment industries involved in producing and distributing movies.
Sentence – The entertainment industry now employs more people than the aerospace industry.
TV Program – A series of fictional programs with the same title and characters.
Sentence – Young children often can’t distinguish between TV programs and commercials.
Strategies – a detailed plan for achieving success in situations such as war, politics, business, industry, or sport, or the skill of planning for such situations.
Sentence – Teaching strategies need to adapt to this new situation, to exploit the potential offered by computers.
Leadership – the set of characteristics that make a good leader.
Sentence – The leadership has been unwilling to follow through the implications of these ideas.
Management – the group of people responsible for controlling and organizing a company.
Sentence – Management is looking at ways of cutting costs.
Customer – a person who buys goods or a service.
Sentence – The adverts entice the customer into buying things they don’t really want.
Special Offer – a product or service that is sold at a lower than usual price in order encourage people to buy or use it, or the act of offering goods and services in this way.
Sentence – This special offer on GMC trucks is good for 30 days only.
Collecting Data – the process of gathering and measuring information on variables of interest, in an established systematic fashion that enables one to answer stated research questions, test hypotheses, and evaluate outcomes.
Sentence – Collecting data is the basic work of doing research.
Display – to arrange something or a collection of things so that it can be seen by the public.
Sentence – He looked at the display cabinet with its gleaming sets of glasses.
Products – something that is made to be sold, usually something that is produced by an industrial process or, less commonly, something that is grown or obtained through farming.
Sentence – Their products compete directly with ours.
Questionnaire – a list of questions that several people are asked so that information can be collected about something.
Sentence – Local companies were asked to complete a questionnaire about their exports.
Survey – an examination of opinions, behaviour, etc., made by asking people questions.
Sentence – An Ordnance Survey grid reference gives the position of a place to within 100 metres.
Mass Media – the newspapers, magazines, television, and radio that reach large numbers of people.
Sentence – The mass media has become one of the main instruments of political change.
Poll – a study in which people are asked for their opinions about a subject or person.
Sentence – A recent poll found that 80% of Californians support the governor.
Business Card – a small card that has your name, company name, and the job you do printed on it.
Sentence – His business card had a small schematic map on the back.
Training – the process of learning the skills you need to do a particular job or activity.
Sentence – We have an in-house training unit.
Trainee – a person who is learning and practicing the skills of a particular job.
Sentence – Each trainee must be able to respond effectively to all imaginable crises.
