BEST IELTS Writing Task 2, 25th October

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IELTS WRITING TASK 2

Nowadays we see more advertisements on the streets and on our TV screens. What are advantages and disadvantages of it?

SAMPLE ANSWER

Advertising is a powerful and persuasive medium and advertisements have become a part of our lives. Advertisements have both positive and negative effects, which shall be discussed in the following paragraphs.

On the positive side ads tell us about the new products that are launched in the market. They also tell us about the working of these products. After seeing the ads, consumers can go to the market and select things of their choice. What is more, the advertising industry provides jobs to many.

Furthermore, advertisements touch social issues. For example, when Amitabh Bachhan tells people to bring their children for pulse polio immunization, people listen. Then there are ads against female foeticide which are very informative. Advertisements also teach a lot about the country from where the ads come. This is because through satellite TV we can see ads from all over the world. When we see a Japanese advert of a lady in a kimono, we come to know about the clothes of Japan.

However, Adverts also have a downside. There are many advertisements which make many false claims about their products. For example, I recently bought a floor cleaner which claimed to remove rust stains from floor effortlessly but when I used it in my kitchen, the rust stains did not go at all. It also goes without saying that when businesses hire celebs to endorse their products then definitely they have to pay them exorbitant amounts of money and all this increases the cost of the product.

Furthermore, advertisements can cause people to be dissatisfied with what they already have and make them want more. Being exposed again and again to products which one cannot afford leads to dissatisfaction. Furthermore, not all parents are in the position to afford the goods, which the children see advertised and want to possess. This often leads to feelings of inadequacy among them. In addition to this advertisements lead to materialism and people lay too much emphasis on material goods. People are prepared to work long hours or even turn to crime to get these goods.

To conclude, adverts have pros and cons. Without adverts we would lose a valuable source of revenue, which is used for the benefit of majority. Our lives would be dull without these ads.

IELTS Writing Task 2

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