VOCABULARY FOR ADVERTISEMENT

Advertising agency: A company that creates adverts for other companies.

Sentence- As the trend of advertising is up surging the profit of advertising agencies is also growing.

Advertising budget: The amount of money a company decides to spend on advertising.

Sentence- The cost of product is influenced by the advertising budget.

Brand awareness: How well people know a particular brand.  

Sentence- Advertisement plays a vital role in spreading brand awareness among people.

Brand loyalty: The degree to which people continue to buy from the same brand or company.

Sentence- Mass advertising creates brand loyalty for a product.

Buy and sell: Often used to refer to the buying and selling of items between individuals.

Sentence- Online advertising has raised the rate of buy and sell in India.

Call to action: Something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website.

Sentence- The lucrative advertisements of the products forces consumers to call to action.

Celebrity endorsement: To have a well-known person promote a product.

Sentence- The most effective advertisements are those that are supported by celebrity endorsements.

Classified ads: small advertisements often put in a newspaper or magazine by individuals

Sentence: Internet classified ads do not typically use per-line pricing models, so tend to be longer.

Cold call: to call someone with the aim of selling something without them asking you to do so.

Sentence: It could also be defined as the email equivalent of cold calling.

Commercial break: the short period during TV programmes when advertisements are shown

Sentences: Two or three music videos were shown consecutively between commercial breaks.