MEDIA VOCABULARY

Mass Media: Refers to large-scale communication channels, such as television, radio, newspapers, and the internet, that reach a wide audience.

Sentence: Mass media plays a pivotal role in shaping public opinion and spreading information worldwide.

Journalism: The profession or activity of collecting, writing, and publishing news stories in newspapers, magazines, or broadcasted media.

Sentence: Investigative journalism has the power to expose corruption and injustices within society.

Advertisement: A public promotion of products, services, or events, often in the form of commercials or posters.

Sentence: Companies spend millions of dollars on advertisements to attract consumers to their products.

Consumerism: The belief or obsession with the acquisition of goods and services in ever-increasing amounts, often promoted by media.

Sentence: The rise of social media influencers has contributed to a culture of consumerism, where people feel pressured to buy trendy products.

Public Relations (PR): The professional practice of managing and improving the public image of a person, company, or organization.

Sentence: The company hired a PR firm to improve its reputation after the product recall incident.

Censorship: The act of suppressing or limiting access to certain information or media content, often by governments or authorities.

Sentence: Censorship of the internet in some countries prevents citizens from accessing important global news.

Broadcast: To transmit information, such as news or entertainment, through radio, television, or the internet.

Sentence: The news channel will broadcast the live coverage of the presidential debate tonight.

Clickbait: Online content that is designed to attract attention and encourage users to click on a link, often using misleading headlines or sensationalized content.

Sentence: Many websites use clickbait headlines to increase website traffic, but often the content does not live up to the promise.

Tabloid: A type of newspaper or magazine that focuses on sensational news, gossip, and scandals, usually in a smaller format.

Sentence: The tabloid published false rumors about the celebrity’s personal life, which caused a media frenzy.

Social Media: Digital platforms like Facebook, Instagram, Twitter, and TikTok where people can create, share, and interact with content.

Sentence: Social media has become a powerful tool for both social activism and online marketing.

Fake News: False or misleading information presented as news, often spread through social media or websites.

Sentence: The spread of fake news on social media can have serious consequences, especially during elections.

Media Literacy: The ability to access, analyze, evaluate, and create media in various forms, including digital and traditional.

Sentence: Teaching media literacy in schools is essential for helping students navigate the complexities of modern media.

Sensationalism: The use of exaggerated or shocking content in media to provoke a reaction or attract attention.

Sentence: The media’s sensationalism of the tragedy distorted the true facts of the incident.

Manipulation: The deliberate control or influence of information to shape public perception, often in a biased or unfair way.

Sentence: The government is accused of media manipulation, controlling news outlets to present a biased view of events.