Table of Contents
Holidays Vocabulary
- all-in package/package holiday: a holiday where you purchase the travel and accommodation together
- breathtaking view: an extremely beautiful view
- charter-flight: a cheaper form of flying than a scheduled flight
- check-in desk: the place at the airport where you register for your flight and deposit your luggage
- departure lounge: where you wait for your flight to be called
- far-off destination: somewhere a long way away
- to get away from it all: to take a holiday to escape a busy or stressful lifestyle
- guided tour: an organized group shown around a place of interest by an expert
- holiday brochure: a glossy publication with details of holiday packages
- holiday destination: where you go for a holiday
- holiday of a lifetime: a special holiday that you are unlikely to repeat
- holiday resort: a place where lots of people go for a holiday
- hordes of tourists: crowds of tourists
- local crafts: objects produced locally
- long weekend: an extended weekend holiday including Friday or Monday
- out of season: outside of the main holiday period
- picturesque village: very pretty village
- passport control: the place where your passport is checked
- places of interest: sites of interest to tourists
- wildlife safari: a holiday, often in Africa, to observe wild animals
- self-catering: a holiday where you supply your own food
- short break: a short holiday
- to go sightseeing: to look around the tourist sites
- stunning landscape: extremely beautiful countryside
- travel agent: a shop that specializes in booking holidays
- tourist trap: somewhere where too many tourists go
- youth hostel: a cheap form of accommodation
Relationship Vocabulary
- to break up: to end a romantic relationship
- to drift apart: to become less close to someone
- to enjoy someone’s company: to like spending time with someone
- to fall for: to fall in love
- to fall head over heels in love: to start to love someone a lot
- to fall out with: to have a disagreement and stop being friends
- to get on like a house on fire: to like someone’s company very much indeed
- to get on well with: to understand someone and enjoy similar interests
- to get to know: to begin to know someone
- to go back years: to have known someone for a long time
- to have a lot in common: to share similar interests
- to have ups and downs: to have good and bad times
- a healthy relationship: a good, positive relationship
- to hit it off: to quickly become good friends with
- to be in a relationship: to be romantically involved with someone
- to be just good friends: to not be romantically involved
- to keep in touch with: to keep in contact with
- to lose touch with: to not see or hear from someone any longer
- love at first sight: to fall in love immediately you meet someone
- to pop the question: to ask someone to marry you
- to see eye to eye: to agree on a subject
- to settle down: to give up the single life and start a family
- to strike up a relationship: to begin a friendship
- to tie the knot: to get married
- to be well matched: to be similar to
- to work at a relationship: to try to maintain a positive relationship with someone
Technology Vocabulary
- to access websites/email: to locate
- to back up files: to make a copy of files in case of a computer problem
- to boot up: to start a computer
- to bookmark a webpage: to mark a webpage for future reference
- to browse websites: to look at websites
- a computer buff: an expert computer user
- to crash: to suddenly stop working
- to cut and paste: to move text or images from one place in a document to another place
- a desktop PC: a computer that isn’t portable and remains in situ on a desk
- digital editing: to edit digital materials like audio or video files
- download (podcasts): to save a copy of a file from the internet to your own device
- to enter a web address: to type the address of a website into the address bar of your browser
- a gadget: a technological tool like a mobile phone or camera
- to go online: to start using the Internet
- high-spec (laptop): powerful computer with top quality components
- Internet security: Internet safety
- intranet: a network of connected computers within an organization that is not accessible by unauthorized visitors
- to navigate a website: to find your way around a website
- operating system: the software that tells the computer how to work
- send an attachment: send an email with an accompanying file
- social media: media used to interact with other people such as Facebook or Twitter
- to surf the web: to look at a series of websites one after the other
- a techie: somebody who has an interest in technology
- to upgrade: to obtain a more powerful or feature-rich computer or piece of software
- video conferencing: to see and hear people from different locations using the Internet
- wireless hotspot: a public place where you can access the Internet
- wireless network: a network where users can access the Internet without the use of fixed cables
- word processing; producing written texts on a computer
Sports Vocabulary
- an athletics meeting: an event where various athletics sports are held
- an athletics track: a running track
- an away game: a football match played in the opposing teams stadium
- a brisk walk: a fast walk
- to do judo: (not go or play)
- a football fan: someone who likes football
- a fitness programme: a schedule of activities to keep fit
- a football match: a game of football
- a football pitch: the surface on which you play football (as opposed to a stadium, which is the building)
- a football season: a period in the year when football is played
- to get into shape: to become fit
- to go jogging: to run around the streets
- a home game: a football match played in the teams own stadium
- to keep fit: to stay in good physically condition
- to be out of condition: to not be physically fit
- a personal best: to achieve the best personal result so far in a sport
- a personal trainer: a sports coach that helps you on a one-to-one basis
- to play tennis/football: (not do or go)
- to run the marathon: to run a distance of 42.195 Kilometres
- a season ticket: a ticket that gives you entry to most of a team’s home games during the sporting year.
- to set a record: to achieve the best result in a sport
- a sports center: a public building where people can do various sports
- sports facilities: the equipment and services needed to do a sport
- a squash/tennis/badminton court: the surface where you play these sports
- strenuous exercise: exercise that needs a lot of physical effort
- a strong swimmer: a good swimmer
- a swimming pool: the place where you swim
- to take up exercise: to start doing exercise
- to train hard: to train with a lot of effort
Food Vocabulary
- to be full up: to eat to the point that you can no longer eat any more
- to be starving hungry: an exaggerated way of saying you are very hungry
- to bolt something down: to eat something very quickly
- to be dying of hunger: an exaggerated way of saying you are hungry
- to eat a balanced diet: to eat the correct types and amounts of food
- to eat like a horse: to eat a lot
- to follow a recipe: to cook a meal using instructions
- to foot the bill: to pay the bill
- a fussy eater: somebody who has their own very high standards about what to eat
- to grab a bite to eat: to eat something quickly (when you’re in a rush)
- to have a sweet tooth: to enjoy sugary food
- home-cooked food: food cooked at home from individual ingredients
- the main meal: the most important meal of the day, usually eaten in the evening
- to make your mouth water: to make you feel very hungry for something
- to play with your food: to push food around the plate to avoid eating it
- processed food: commercially prepared food bought for convenience
- a quick snack: to eat a small amount of food between meals
- a ready meal: see ‘processed food’
- a slap up meal: a large meal
- to spoil your appetite: to eat something that will stop you feeling hungry when it’s meal-time.
- a take away: a cooked meal prepared in a restaurant and eaten at home
- to tuck into: to eat something with pleasure
- to wine and dine: to entertain someone by treating them to food and drink
- to work up an appetite: to do physical work that leads to you becoming hungry
Education Vocabulary
- to attend classes: to go to classes
- bachelors degree: an undergraduate course which usually lasts 3-4 years
- boarding school: a school where pupils live during term time
- distance learning: a way of studying where tuition is carried out over the Internet or by post
- face-to-face classes: as opposed to distance learning the traditional way of studying in a classroom with colleagues and a teacher
- to fall behind with your studies: to progress less quickly than others
- to give feedback: to offer guidance on a student’s work
- a graduation ceremony: an event where a successful student receives his or her academic degree
- higher education: education, usually in a college or university, that is followed after high school or secondary school
- an intensive course: a course that offers lots of training in order to reach a goal in as short a time as possible
- to keep up with your studies: to not fall behind
- to learn something by heart: to memorize it
- a mature student: a student who is older than average and who has usually returned to education after a period at work
- masters degree: a period of study which often follows the completion of a bachelors degree or is undertaken by someone regarded as capable of a higher-level academic course
- to meet a deadline: to finish a job or task in the time allowed or agreed
- to play truant: to stay away from classes without permission
- private language school: an independent school run as a business concern
- public schools: exclusive independent schools in the UK
- a single-sex school: a school where only boys or girls attend (as opposed to a mixed-sex school)
- to sit an exam: to take an exam
- state school: a school paid for by public funds and available to the general public
- subject specialist: a teacher who has a great deal of knowledge about the subject they teach.
- to take a year out: to spend a year working or traveling before starting university
- tuition fees: the money paid for a course of study
- to work your way through university: to have a paid job whilst studying to support yourself financially
Work Vocabulary
- to be called for an interview: to be invited to attend an interview
- to be your own boss: to have your own business
- a dead-end job: a job with no promotional opportunities
- to do a job-share: to share the weekly hours of work with another person
- a good team player: somebody who can work well with other people
- full-time: the number of hours that people usually work in a complete week
- a heavy workload: to have a lot of work to do
- a high-powered job: an important or powerful job
- holiday entitlement: the number of days holiday allowed
- job satisfaction: the feeling of enjoying a job
- manual work: work that requires physical activity
- maternity leave: time off work given to a woman about to have a baby
- to meet a deadline: to finish a job by an agreed time
- a nine-to-five job: a normal job that consists of an 8 hour day (approximately)
- one of the perks of the job: an extra benefit you get from a job
- part-time: working less than full-time
- to run your own business: see ‘to be your own boss’
- to be self-employed: see ‘to be your own boss’
- sick leave: time allowed off work when sick
- to be stuck behind a desk: to be unhappy in an office job
- to be/get stuck in a rut: to be in a boring job that is hard to leave
- to take early retirement: to retire early (retire: to reach an age when you are allowed to stop working for a living)
- temporary work: work done for a limited time only
- voluntary work: to work without pay
- to be well paid: to earn a good salary
- working conditions: the hours, salary and other entitlements that come with the job
- to work with your hands: to do manual work
Health Vocabulary
- ches and pains: minor pains that continue over a period of time
- to be a bit off colour: to feel a little ill
- to be at death’s door: (informal) to be very ill indeed
- to be on the mend: to be recovering after an illness
- to be over the worst: to have got through the most serious or uncomfortable stage of an illness
- to be under the weather: (informal) to not feel well
- a blocked nose: when the nose has excess fluid due to a cold
- to catch a cold: to get a cold
- a check-up: a physical examination by a doctor
- a chesty cough: a cough caused by congestion around the lungs
- cuts and bruises: minor injuries
- to feel poorly: to feel ill
- as fit as a fiddle: to be very healthy
- to go down with a cold: to become ill
- to go private: to choose to be treated by commercial healthcare rather than by services offered by the state
- GP: General Practitioner (family doctor)
- to have a filling: to have a tooth repaired
- to have a tooth out: to have a tooth removed
- a heavy cold: a bad cold
- to make an appointment: to arrange a time to see the doctor
- to make a speedy recovery: to recover quickly from an illness
- to phone in sick: to call work to explain you won’t be attending work due to illness
- prescription charges: money the patient pays for medicine authorised by a doctor
- to pull a muscle: to strain a muscle
- a runny nose: a nose that has liquid coming out of it
- a sore throat: inflammation that causes pain when swallowing
Books and Films Vocabulary
- an action movie: a film with fast moving scenes, often containing violence
- to be engrossed in: to be completely focused on one thing
- bedtime reading: something to read in bed before you go to sleep
- to be a big reader: someone who reads a lot
- to be based on: to use as a modal
- a box office hit: a financially successful film
- to be heavy-going: difficult to read
- a blockbuster: a film that is a big commercial success
- to catch the latest movie: to see a film that has just come out
- the central character: the main person in a film or book
- a classic: of the highest quality
- to come highly recommended: to be praised by another person
- couldn’t put it down: wasn’t able to stop reading a book
- an e-book: a digital book
- an e-reader: a device for reading e-books
- to flick through: to look quickly through a book
- to get a good/bad review: to receive positive or negative feedback
- to go on general release: when a film can be seen by the general public
- hardback: a book with a rigid cover (see ‘paperback’ below)
- a historical novel: a story set in the past
- a low budget film: a film made with a small amount of money
- on the big screen: at the cinema
- a page turner: a book that you want to keep reading
- paperback: a book with a flexible cover (see ‘hardback’ above)
- plot: the main events in a film or book
- to read something from cover to cover: to read a book from the first page to the last
- sci-fi: science fiction
- to see a film: to see a film at the cinema (see ‘watch a film’ below)
- the setting: where the action takes place
- showings: performances of a film
- soundtrack: the music that accompanies a film
- special effects: the visuals or sounds that are added to a film which are difficult to produce naturally
- to take out (a book from the library): to borrow a book from the library
- to tell the story of: to outline the details of someone’s life or an event
- to watch a film: to watch a film on TV (see ‘to see a film’ above)
Accommodation Vocabulary
- (all the) mod cons: technology at home that makes jobs easier such as a washing machine, dishwasher etc.
- apartment block: a large building made up of smaller units of apartments
- back garden: a garden at the rear of the house
- detached house: a house that is not physically connected to another property
- to do up a property: to repair an old building
- dream home: a home you regard as perfect
- first-time buyer: someone buying a property for the first time, especially when taking out a loan (mortgage)
- fully-furnished: a rented property with all furniture included
- to get on the property ladder: to buy a property with the aim of buying another bigger or more expensive one later in life
- hall of residence: a college or university building where students live
- home comforts: things that make a home feel comfortable to live in
- house-hunting: looking for a property to live in
- house-warming party: a party to celebrate moving into a new home
- ideal home: a perfect home
- to live on campus: to live on the university or college grounds
- mobile home: a home that can be moved by a vehicle or one that has its own engine
- to move into: to begin to live in a property
- to own your own home: to have bought the property you live in
- to pay rent in advance: weekly or monthly rent paid at the beginning of the week or month
- permanent address: a fixed address
- property market: the buying and selling of land or buildings
- to put down a deposit: to pay an amount of money as the first in a series of future payments
- rented accommodation: property owned by someone else and for which a person pays a fixed amount to live in
- single room: a room for one person
- spacious room: a large room
- student digs: student accommodation
- the suburbs: a residential area on the edge of towns or cities
- to take out a mortgage: to borrow a large amount of money, paid back over several years, in order to buy a house
- terraced house: a house connected on both sides by other properties
Clothes and Fashion Vocabulary
- to be on trend: to be very fashionable
- casual clothes: not formal
- classic style: a simple, traditional style that is always fashionable
- designer label: a well-known company that makes (often expensive) clothing
- dressed to kill: wearing clothes that attract admirers
- to dress for the occasion: to wear clothes suitable for a particular event
- fashionable: in fashion
- fashion house: a company that sells (usually expensive) new styles in clothes
- fashion icon: a person who is famous for their sense of fashion
- fashion show: an event where modals show off the latest in fashion designs
- to get dressed up: to put on nice clothes, often to go out somewhere special
- to go out of fashion: to not be in fashion any more
- hand-me-downs: clothes that are passed down from older brothers or sisters to their younger siblings
- to have an eye for (fashion): to be a good judge of
- to have a sense of style: the ability to wear clothes that look stylish
- the height of fashion: very fashionable
- to keep up with the latest fashion: to wear the latest fashions
- to look good in: to wear something that suits you
- to mix and match: to wear different styles or items of clothing that aren’t part of a set outfit
- must-have: something that is highly fashionable and therefore in demand
- off the peg: clothing that is ready made
- old fashioned: not in fashion any more
- on the catwalk: the stage that modals walk along to show off the latest fashions
- a slave to fashion: someone who always feel the need to wear the latest fashions
- smart clothes: the kind of clothes worn for a formal event
- to suit someone: to look good on someone
- to take pride in one’s appearance: to pay attention to how one looks
- timeless: something that doesn’t go out of fashion
- vintage clothes: clothes from an earlier period
- well-dressed: to be dressed attractively
Personality Vocabulary
- to be the life and soul of the party: a fun person, someone who is the centre of activity
- to bend over backwards: to try very hard to help someone
- broad-minded: prepared to accept other views or behaviours
- easy-going: relaxed and not easily worried about anything
- extrovert: an energetic person who likes the company of others
- fair-minded: to treat people equally
- fun-loving: to enjoy having fun
- to hide one’s light under a bushel: to hide one’s talents and skills
- good company: enjoyable to socialise with
- good sense of humour: the ability to understand what is funny
- introvert: someone who is shy
- laid-back: see ‘easy-going’
- to lose one’s temper: to suddenly become angry
- narrow minded: opposite of ‘broad-minded’ (see above)
- painfully shy: very shy
- to put others first: to think of others before yourself
- quick-tempered: to become angry quickly
- reserved: shy
- self-assured: confident
- self-centred: thinks only of oneself
- self-confident: believes in one’s own ability or knowledge
- self-effacing: to not try to get the attention of others (especially in terms of hiding one’s skills or abilities)
- to take after: to be like (often another member of the family)
- thick-skinned: not easily affected by criticism
- trustworthy: can be trusted
- two-faced: not honest or sincere. Will say one thing to someone to their face and another when they are not present.
Business Vocabulary
- to balance the books: to not spend more money than you are earning
- to be self-employed: to work for yourself/to not work for an employer
- to cold call: to make a sales call to someone without asking them for permission first
- cut throat competition: when one company lowers its prices, forcing other companies to do the same, sometimes to a point where business becomes unprofitable
- to do market research: to do research into what potential customers would or wouldn’t buy
- to draw up a business plan: to write a plan for a new business
- to drum up business: to try to get customers
- to earn a living: to earn money
- to go bust: when a business is forced to close because it is unsuccessful
- cash flow: the money coming in and going out of a business
- to go into business with: to join another person to start or expand a business
- to go it alone: to start your own business
- to go under: (see ‘to go bust’)
- to have a web presence: to have a website or social media profile that showcases your business
- to launch a product: to start selling and promoting a new product
- to lay someone off: when a company ends an employee’s contract of employment
- lifestyle business: a business that is set up to bring in a sufficient income and no more
- to make a profit: to earn more money than it costs to run the business
- niche business: a business that serves a small, particular market
- to raise a company profile: to make more people aware of a business
- to run your own business: to have a business of your own
- sales figures: a report of the income a company generates through sales of products or services
- to set up a business: to start a business
- stiff competition: strong competition from other companies in the same area of work
- to take on employees: to employ people
- to take out a loan: to borrow money
- to win a contract: when a business gets legally-binding work with an individual or company
- to work for yourself: (see ‘to be self-employed’)
Physical Appearance Vocabulary
- to bear a striking resemblance: to look very similar to
- cropped hair: very short hair
- disheveled hair: untidy hair
- to dress up to the nines: to dress very smartly or glamorously
- fair hair: light-coloured hair
- to be fair-skinned: light skinned
- to get done up: to dress smartly
- to be getting on a bit: to be getting old
- to go grey: to have hair that is turning grey
- to be good looking: to be attractive
- to grow old gracefully: to act in a way that embraces the fact you are getting older
- to be hard of hearing: to find it difficult to hear
- in his/her 30s/40s: to be 20/30 something
- scruffy: dressed untidily
- to look young for your age: to look younger than you are
- to lose one’s figure: to have a figure that has lost its toned shape
- complexion: natural skin colour and texture
- make up: cosmetics
- medium height: average height
- middle-aged: approximately between 45-65
- to never have a hair out of place: perfectly styled hair
- to be overweight: to weigh more than is regarded as healthy
- pointed face: the opposite of a round face
- shoulder-length hair: hair that comes down to the shoulders and no further
- slender figure: a figue that is tall and slim
- slim figure: attractively thin
- thick hair: a lot of hair
- to wear glasses: to use spectacles
- to be well-built: to be muscular
- to be well-turned out: to look smart
- youthful appearance: to look young
Town and City Vocabulary
- boarded up shops: shops that are no longer doing business
- chain stores: well-known brands with shops in multiple cities
- to close down: to stop doing business
- fashionable boutiques: fashionable clothes shops
- to get around: to travel around
- high-rise flats: multi-story apartments
- inner-city: the central part of a city where people live and where conditions are often poor
- in the suburbs: the outer area of large towns and cities where people live
- lively bars/restaurants: bars or restaurants with a good atmosphere
- local facilities: local buildings or services serving the public
- multi-story car parks: car parks on several floors
- office block: a large building that contains offices
- out of town shopping centre/retail park: large shopping centres outside of the town or city
- pavement cafe: cafes with tables outside on the pavement
- places of interest: buildings that have a particular interest for visitors
- poor housing: housing that is not in good condition
- public spaces: areas in a town or city that are open to the public
- public transport system: public vehicles such as buses and trains that operate at regular times on fixed routes
- residential area: an area where people live
- run down: old and of a poor standard
- shopping centre: an area consisting of multiple shops
- shopping malls: large indoor shopping centres
- sprawling city: a city that has grown over time and which covers a wide area
- tourist attraction: a place of interest to tourists
- traffic congestion: heavy traffic making it difficult to move around a town or city
- upmarket shops: expensive fashionable shops
Music Vocabulary
- adoring fans: people who love a particular band or singer
- background music: music that is played while something else is happening
- a catchy tune: a song that is easy to remember and makes you want to sing it
- classical music: music that is regarded as part of a long, formal tradition
- to download tracks: to obtain music from the Internet
- to have a great voice: to sing well
- to go on tour: to go on a planned series of performances around a region or country
- a huge following: a large number of fans
- live music: music that is listened to while it is performed (not recorded)
- live performance: (see live music)
- a massive hit: a record that sells lots of copies
- a music festival: music performances at a venue often over several days
- musical talent: skilled at music
- to be/sing out of tune: to not be in harmony/to sing the wrong notes
- a piece of music: an item of music
- to play by ear: to play without reading the musical notes
- a pop group: a small group of people who play or sing pop music together
- to read music: to understand and follow written musical notes
- a rock band: a group of musicians that play rock music
- to sing along to: to join in singing
- a sing-song: to sing informally, often with other people
- a slow number: a song with a slow tempo
- to take up a musical instrument: to begin learning a musical instrument
- taste in music: the music someone likes
- to be tone deaf: to be unable to distinguish the different notes in music
Weather Vocabulary
- to be below freezing: below zero degrees Celsius
- bitterly cold: very cold and unpleasant
- a blanket of snow: a complete covering of snow
- boiling hot: very hot (informal)
- changeable: weather that often changes
- a change in the weather: when weather conditions change
- clear blue skies: a sky without clouds
- to clear up: when clouds or rain disappear
- to come out (the sun): when the sun appears out of a cloudy sky
- a cold spell: a short period of cold weather
- to dress up warm: to wear warm clothes to protect yourself against wintry conditions
- a drop of rain: a little bit of rain
- a flash flood: a sudden and severe flood
- freezing cold: very cold (informal)
- to get caught in the rain: to be outside when it rains unexpectedly
- to get drenched: to get very wet
- heatstroke: a serious condition caused by being too long in hot weather
- a heatwave: a period of very hot weather
- heavy rain: intense rainfall
- long-range forecast: the weather forecast for several days or weeks ahead
- mild climate: a climate without extreme weather conditions
- mild winter: a winter that isn’t particularly cold
- not a cloud in the sky: see ‘clear blue skies’ above
- to pour down: to rain heavily
- to be rained off: to be cancelled or postponed due to poor weather
- sunny spells: short periods of sunny weather
- thick fog: a dense fog that makes visibility very poor
- torrential rain: see ‘heavy rain’ above
- tropical storm: a storm typical of ones that you find in tropical climates
- weather forecast: a TV/radio programme or section in a newspaper/magazine which predicts weather conditions
Shopping Vocabulary
- advertising campaign: a series of advertisements to persuade people to buy something
- big brand names: large well-known companies or product names
- to be careful with money: to not over-spend
- carrier bag: bags (usually plastic) supplied by shops
- customer service: the degree to which customers are treated well
- to get into debt: to owe money
- to give someone the hard sell: to put pressure on someone to buy something
- high street names: well-known shops
- independent stores: small shops independent of large companies
- local shops: community shops
- loyalty card: a card issued by a shop to allow customers to save money on the basis of what they spend
- must-have product: a product that is very popular that a lot of people want to have
- to be on a tight budget: to have a limited amount of money to spend
- to be on commission: to pay someone in relation to the amount they sell
- a pay in cash: to pay for something using coins or paper money
- to pay the full price: to pay the full amount for something
- to pick up a bargain: to buy something much cheaper than the normal price
- to run up a credit card bill: to owe money on a credit card
- to shop around: to try different shops to find the best deal
- shop assistant: the person who serves customers
- to shop until you drop: to do a lot of shopping
- to slash prices: to reduce prices a great deal
- to snap up a bargain: to buy something quickly that is being sold cheaply
- summer sales: a period in the year when things are sold cheaply
- to try something on: to see if an item of clothing fits or is suitable
- to be value for money: to be worth the cost
- window shopping: to visit a store to look at items without the intention of buying anything
Environment Vocabulary
- air quality: the cleanliness of the air we breathe
- to become extinct: to no longer exist
- to be under threat: to be in danger of becoming extinct
- climate change: the change in worldwide weather patterns
- to die out: see ‘to become extinct’
- endangered species: categories of animals or plants that are in danger of becoming extinct
- energy conservation: the careful management of energy resources to ensure they last as long as possible
- environmentally friendly: behaviour and products that do not harm the environment
- exhaust fumes: the toxic gases given off by vehicles powered by petrol
- flash floods: floods that happen quickly
- fossil fuels: energy resources like gas and oil that are produced deep below the ground over millions of years
- future generations: the people who live after us
- to get back to nature: to live a life that is closer to nature
- global warming: the increasing temperature of the world brought about by gases such as carbon dioxide
- heavy industry: the manufacture of heavy articles and materials in large numbers
- humanitarian aid: the act of showing support to people struggling to survive
- impact on: the effect on
- loss of habitat: the decline in areas of land where animals and plants would normally exist
- man-made disaster: widespread damage or loss of life brought about by the action of humans
- natural disaster: an event such as an earthquake, flood or hurricane which causes widespread damage or loss of life
- natural environment: the place where animals and plants would normally be found in nature
- the natural world: the world of nature
- oil spill: waste usually deposited in the seas and oceans after an accident at sea
- poaching: to hunt and kill wild animals illegally
- pollution levels: the amount of toxic waste
- pressure group: a group of people who try to raise awareness of issues and try to affect the views and actions of people and organisations
- toxic waste: poisonous, unwanted rubbish often produced by industrial processes
- wildlife conservation: to protect animals and plants and their habitats
Advertising Vocabulary
- advertising agency: a company that creates adverts for other companies
- advertising budget: the amount of money a company decides to spend on advertising
- brand awareness: how well people know a particular brand
- brand loyalty: the degree to which people continue to buy from the same brand or company
- buy and sell: often used to refer to the buying and selling of items between individuals
- call to action: something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website
- celebrity endorsement: to have a well-known person promote a product
- classified ads: small advertisements often put in a newspaper or magazine by individuals
- to cold call: to call someone with the aim of selling something without them asking you to do so
- commercial break: the short period during TV programmes when advertisements are shown
- commercial channel: TV channels that make money from showing advertisements
- to go viral: to quickly become extremely popular on the Internet through social media
- junk mail: unwanted promotional leaflets and letters
- to launch a product: to introduce a new product
- mailing list: a list of names and contact details used by a company to send information and advertisements
- mass media: large media outlets like TV, newspapers and magazines
- niche product: a product that is aimed at a distinct group of people
- to place an advert: to put an advert somewhere
- press release: something written by a company for newspapers and magazines and websites to share and publish
- prime time: the time during the viewing schedule when most people watch TV or listen to a broadcast
- product placement: to advertise a product by using it as a prop in a TV show or film
- sales page: a page specifically used to promote a product or service
- to show adverts: to display adverts on TV
- social media: websites that enable users to create and share content or to participate in social networking.
- spam email: unwanted, promotional email
- target audience: the people a company want to sell their product or service to
- word of mouth: recommendations made by individuals to other individuals about a product of service