BEST IELTS Writing Task 2, 17th June

Table of Contents

IELTS WRITING TASK 2

In today’s world, the dominance of global product brands is increasingly threatening our identity as individuals. How far do you agree or disagree with this statement?

SAMPLE ANSWER

It is true that some branded products can be bought all over the world. Take Coca-Cola, for example, which is sold virtually everywhere. Does its popularity as a soft drink mean that we are losing our identity? Considered on its own, probably not, but the combination of many branded products may indeed have some impact on our way of life.

At the same time, not every branded product carries the same importance when it comes to a declaration of lifestyle. For instance, others may make assumptions about who you are according to the type of car you drive, but they will be far less likely to judge you on the basis of which toilet paper you buy. Brand names appear to be largely irrelevant when it comes to everyday product.

In addition, although many international brands are becoming more and more widespread, they still have to conform to local conditions and expectations. Even the most globally available products have to be advertised differently in different parts of the world. This clearly proves that our identity is ‘alive and well’, rather than being under threat.

Is ‘identity’ only defined by what we buy? Surely there are other influences shaping us as individuals, such as parents and teachers. The favouring of global brands is sometimes itself a reaction against tradition and upbringing. This undermining of local values is perhaps a more crucial issue than that of the individual. It erases cultural differences and makes the world less interesting as a result.

To conclude, it is definitely the case that global brands are increasingly present in the lives of many people around the world, but they do not necessarily threaten a person’s identity. Personally, what I find of greater concern is the likely effect on local culture and customs.

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