Table of Contents
BEST IELTS Academic Writing Task 1, 25th September
IELTS ACADEMIC WRITING TASK 1
IELTS ACADEMIC WRITING TASK 1
The graph below shows the reasons for the use of social media by businesses, by size of business, in 2012. Summarise the information by selecting and reporting the main features, and make comparisons where relevant.
SAMPLE ANSWER
The graph shows the various reasons the business community made use of social media during 2012. Businesses are categorised in terms of size of the organisation, ranging from those with over 1,000 employees down to small companies with 10-49 workers.
Firstly, it would appear that the bigger a business is, the more likely it is to have a social media presence. Whether the purpose is to exchange information within the business itself, to recruit employees or to promote the organisation or its products, large businesses make a greater use of this technology. Secondly, while small businesses make use of social media for a wide range of reasons, they use them particularly for promotional purposes or to interact with customers. Over 30 per cent of small businesses will use them to promote their products or services, whereas nearly 70 per cent of larger companies will do the same.
The results perhaps indicate that while all companies make use of this technology for a variety of reasons, larger companies have greater resources available to maintain a social media presence or are more aware of the benefits it can bring.
