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BEST IELTS Academic Writing Task 1, 27th December
IELTS ACADEMIC WRITING TASK 1

IELTS ACADEMIC WRITING TASK 1
The pie charts below show the reasons given for shopping online and in-store.
Summarise the information by selecting and reporting the main features, and make comparisons where relevant.

SAMPLE ANSWER
The two pie charts illustrate the reasons given for choosing to shop online and to shop in-store.
The most commonly cited reason for shopping online, accounting for around a third of responses, was to save time. A slightly smaller number of people do so in order to avoid queues. Around a fifth of respondents said 24/7 availability was why they shop online, while the lowest proportion of respondents, 14%, cited greater variety.
A similar number, however, cited that same reason as their motivation to shop in-store. Savings on delivery costs represented just 8% of peoples’ reasons to visit a store in person, while being able to touch an item accounted for a significantly higher number, 40%, of respondents’ motivations for buying in-store. Around a third, meanwhile, said talking to a salesperson was the most important factor in their choosing to shop in-store.
Overall, seven reasons were given for choosing to shop online or in a physical shop; only one reason – a greater variety – was the same.
